Product Descriptions that Pop
Make words work for you!
Can’t find the right words to describe your product?
Most people struggle with WRITING IT RIGHT.
And they know it’s important in getting folks to pull the proverbial trigger — add to cart, buy now, click to order.
Using the right words can greatly increase the appeal of goods or services that you’re selling online. Notice your own preferences. What products are you naturally drawn to? Probably those that speak to you in an original and thoughtful voice, and look appealing, too.
Browsing online, shopping, and choosing services is all much more enjoyable if what you’re reading is relatable and engaging. It takes a mix of creativity, strategy, and familiarity with your audience to hammer out just the right words, using just the right tone, to grab a reader’s attention — and keep it.
If you’re ordering food from a caterer, which of the following are you likely to choose?
Le Fromage Extraordinaire!
Serve up the finest local honey, hand-selected cheeses, and tasty accoutrements to your guests. Adorned with fresh lavender and baby herbs, this is one spread that will be both admired and devoured!
Various Cheese Plate
Order cheese that’s sure to please!
There is nothing wrong with the plain-looking cheese plate. It’s fine. But why settle for fine? Level up your product descriptions with words that spark interest and engagement!