Clean Up Your Content

Skimming is the new reading when it comes to the web.

Have you looked at your website lately?

It might need be in need of a detox.

There are close to 2 BILLION websites in existence.

That’s a lot of competition for eyeballs and wallets everywhere!

Your website’s content must be easily consumable, answer common questions and respond to consistent search inquiries. Its voice should be authoritative and welcoming.

Users spend very little time on web pages because they want answers fast. Redundant, irrelevant content that doesn’t provide quick responses to a search is time-consuming and even frustrating for the user.

Ideas for shaping up your content might include incorporating:

• Headings

• Bullet points

• Captions

• Links

• Consolidation, lightening up

• Photos or images

• Calls to action

Look at your website stats. Chances are most of your users are viewing your content from a mobile device. Make sure your website is mobile-friendly.

We’ve got ideas to help clean up your content and make it attractive to users (and to Google!). Reach out to Cakeblurb to get fresh eyes on the website that should be working for you!