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Advice on writing for maximum impact

Solid Subject Lines

Email rules.

In the marketing world, email still tops the ways to engage your people.

They’ll only open it if they think they have to!

They’ll only open it if they think they have to!

But emails only count when they are opened.

Make it irresistible for a recipient to open that email message you’ve worked so hard on crafting with a captivating subject line. At Cakeblurb, we like to write subject lines that are tempting, compelling or create a sense of urgency.

The FOMO method works:
Don’t Miss Out…
Before It’s Too Late…
Are You Ready for This?
This Just In…

Incentives are great too:
Today Only, 25% Off…

Reminders are appreciated:
It’s That Time of Year Again…

Brand leveraging:
More of What You Love is Now Just a Click Away

Questions:
Still Feeling Blue?
Sick of the Same Old Routine?

Make your words work wonders with alliteration or a play on words:
Glitzy Glam Glasses
Whole In One
Merry Kissmas

Speak like everyone else with common colloquialisms:
Get the 411…
Good Stuff Straight from the Horse’s Mouth

Consider staying consistent with every email and your readers will instantly recognize your brand:
Kiss News for You
It’s Time to Kiss Up
Go In For a Kiss

Increase your open rate with a subject line that is compelling. Cakeblurb wants to help!

NewslettersJulie Hill